Occasionally, one can see "For Sale By Owner" signs, and
some owners think that selling their own home will not only save them money,
but believe they have an advantage over the sellers that have their home
listed by a reputable Realtor©. Before you decide to take on this very
important and legally complicated process…remember not even most Real Estate
Lawyer’s recommend selling your own home yourself in today’s market. Here
are a few of the reasons why:
1. You are limiting your exposure to potential
buyers (less than 10% of what a good real estate broker will generate) which
theoretically means your home will take ten to fifteen times longer to sell
on the market.
2. The longer a home is on the market the lower
the selling price is. Why? Because most buyers think that if the home has
not sold after this long…there must be something wrong with the home.
3. The selling/buying process begins AFTER the
buyer leaves your home. Most sellers think that all it takes is for someone
to see their home, fall in love with the great decor… and the offer
automatically will follow. Remember that the buying process begins after
they leave your home. If a real estate agent does not represent the buyer,
and they are looking on their own…they usually leave the home and start to
talk themselves out of the buying process. If the buyer is represented by a
real estate professional Realtors© are trained on how to overcome buyers
remorse--a very common occurrence.
4. Because of the limited exposure you will
very likely end up with a lower selling price. Remember, in order to
generate the highest price possible for your home… selling means exposure.
You need the maximum exposure possible, to generate the highest price
possible.
5. Most buyers find it extremely awkward to
negotiate or even to talk directly with sellers and therefore avoid FSBO
properties.
6. Lack of negotiating experience and lack of
pertinent information often will result in a lower selling price, or worse
yet, a bungled contract and possible lawsuits.
7. The majority of qualified buyers are working
with experienced real estate professionals.
8. Many serious buyers will pass by a FSBO home
merely because they recognize that it is not in the real estate mainstream,
this can some times make them wary.
9. As most local buyers now retain an
experienced real estate sales person to represent them as their
buyer-agency, you will probably be negotiating against an experienced
professional.
10. Expected savings in broker's fees will also
be greatly reduced if you offer a selling commission to entice real estate
agents to bring potential buyers.
11. If you are planning to use a Lawyer to help
you negotiate the offer, then your lawyer’s fees will be considerably
higher.
12. Only real estate agents have access to the
up-to-date market information. News reports cannot approach the timeliness
or specificity available to agents. Further, real estate agents are involved
in home sales much more frequently than the average homeowner is. This
familiarity leads to a degree of expertise that provides an edge on
negotiating and successful selling.
13. You only pay the commission to the real
estate broker, if they successfully sell your home at the price you are
happy with.
14. Accepting an offer is one thing, ensuring a
safe and successful closing is quite another. Real estate transactions
usually always have problems on closing. At times, expecting the Buyers and
Sellers Lawyer’s to fight it out or resolve the problems, can sometimes mean
the deal is lost. This is the time that your experienced real estate
professional, can be the most important. Your Realtor© can act as a great
mediator. Lawyers MUST act only on their client’s instructions and are not
paid to negotiate.